Data communication is the exchange of data between devices by using the transmission medium. It is possible to do this using wired media like twisted pair cable, coaxial cable, or wireless media like radio waves or optic fibers. The data needs to be encoded, encapsulated and transmitted by the sending device followed by decoding and decapsulation at the receiving device. This is similar to the transmission of analog signals however, it is more complex and focuses on the exchange of binary data (1s and 0s).
To increase efficiency within an organization, companies are using data communication to share information more efficiently with dispersed users. For example, an automotive manufacturer needed to share data to 6’000 untrained and dispersed spare parts dealers in order to align stock with demand and reduce waste products. This required communication via the network that was not optimized for data communication and the use of an app for mobile devices that was difficult to navigate for new users.
Effective data communications begin by understanding your audience’s perspective on the data. It is about creating visuals to help tell the story and provide contextual information. It is also about articulating information in a clear and concise manner. It also involves tailoring content to the specific audience according to their hierarchy, expertise and interest level. Additionally, it is about breaking the boundaries of creativity to make data-driven communications more impactful and memorable.
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